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Dallas, Texas, U.S.
"Low fares. Nothing to hide."
Gary C. Kelly
Rollin King, Herb Kelleher
US$ 19.82 billion
S&P 500 Component
Gary C. Kelly (Chairman and CEO),
Tom Nealon (President),
Mike Van de Ven (Chief Operating Officer),
Colleen Barrett (President Emeritus),
Herb Kelleher (Co-Founder, Former CEO, Chairman Emeritus),
Rollin King (Co-Founder, Former Executive)
"Stop Searching. Start Traveling"
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
Largest low cost carrier in United States
Low cost American airline
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